Some billboard designs spill outside the actual space given to them by the billboard, with parts of figures hanging off the billboard edges or jutting out of the billboard in three dimensions. Thus there are usually only a few words, in large print, and a humorous or arresting image in brilliant color. They have to be readable in a very short time because they are usually read while being passed at high speeds. Posters are a smaller format and are viewed principally by residents and commuter traffic, with some pedestrian exposure.īillboard advertisements are designed to catch a person's attention and create a memorable impression very quickly, leaving the reader thinking about the advertisement after they have driven past it. Posters are the other common form of billboard advertising, located mostly along primary and secondary arterial roads. These afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments. The largest ordinary-sized billboards are located primarily on major highways, expressways or principal arterials, and command high-density consumer exposure (mostly to vehicular traffic). Typically brands use billboards to build their brands or to push for their new products. Billboards present large advertisements to passing pedestrians and drivers.
A billboard mural saying "Before the law, all people are equal" fixed into place by a cooperative of artists along the approach road to Mogadishu International AirportĪ billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads.
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